Alpine and Lacoste Unveil the A290 Rallye Collaboration
Alpine and Lacoste have come together to create a striking one-off version of the Alpine A290 Rallye, blending motorsport performance with French fashion and design. The special model features a clean bluish-white exterior contrasted with bold red details inspired by Lacoste’s famous crocodile identity. Inside, the collaboration continues with fashion-led materials and distinctive detailing, giving the rally-inspired car a more refined and contemporary character.
The project shows how the worlds of automotive design, fashion and lifestyle continue to move together. Rather than a simple logo collaboration, the A290 Rallye concept uses colour, texture and storytelling to bring the identities of both brands into one distinctive design.
