Mariah Carey Brings Christmas Glamour to Gucci’s Holiday 2026 Campaign
Mariah Carey Brings Christmas Glamour to Gucci’s Holiday 2026 Campaign
Christmas is officially getting closer, and Gucci is celebrating the festive season with a new campaign starring global superstar Mariah Carey. Directed by filmmaker Harmony Korine, the campaign takes place in a luxurious hotel as staff prepare for Mariah’s glamorous arrival. Featuring her iconic Christmas hit All I Want for Christmas Is You, the film brings together festive magic and Gucci’s signature luxury.
Mariah showcases pieces from Gucci’s new Butterfly Special Collection, inspired by her famous butterfly motif and her 1997 album Butterfly. With statement sunglasses, glamorous outfits, sparkling jewellery and luxurious styling, the Queen of Christmas brings her unmistakable personality to Gucci’s latest holiday campaign.
